Retargeting: Marketing Strategy Deja Vu

retargeting strategy

Ad stalking. Ever experienced that? You browse on the web, see an ad on a website, log on Facebook, maybe post a tweet or two, and noticed that the same ad earlier are suddenly everywhere. It’s like déjà vu. Don’t worry, you aren’t going crazy. This “ad stalking” is what online marketers call retargeting.

When to Consider Web Marketing Services

web marketing

As web based marketing options multiply, decisions must be made about which web marketing strategies to keep in-house or outsource to consultants. Here are some web marketing services that need consideration for outsourcing or keeping in-house. Whether web marketing strategy dictates the use of consultants or employees depends on a firm’s resources, goals, and expertise.

Leveraging PPC Advertising with a Long-Term Goal

PPC Advertising

One of pay-per-click (PPC) internet advertising’s greatest virtues is its accessibility. While the playing field of search engine optimization strategies is dominated by those who have invested time and money into their websites, PPC search engine marketing is a playing field that is totally even to all who take part, whether it is a new … [Read more…]