Three Major Criteria When Writing Compelling Content

compelling content

In our blog post titled Why Quality and Original Content is King we’ve talked about the importance of writing engaging topics for your site. As that piece revolves around the reason behind such strategy, now we’ll be talking about how you can write compelling topics consistently.

Starting a Blog is Like Jumping Off a Cliff

starting a blog

Standing on the edge of the cliff, you look down and see the crashing waves beneath. The roar and spray of the water as it collides with the rocks. The wind gusting on your face, pulling at your hair, all the while your heart is galloping in your chest.

Retargeting: Marketing Strategy Deja Vu

retargeting strategy

Ad stalking. Ever experienced that? You browse on the web, see an ad on a website, log on Facebook, maybe post a tweet or two, and noticed that the same ad earlier are suddenly everywhere. It’s like déjà vu. Don’t worry, you aren’t going crazy. This “ad stalking” is what online marketers call retargeting.

Why Quality and Original Content is King

content is king

Today, it’s quite the challenge for fledgling online business owners for their company to take off. While there are a lot of tools that they can use to leverage them from competition, these tools are also being used by the competition. So how did the successful ones climbed up? Content Creation In the past years … [Read more…]

When to Consider Web Marketing Services

web marketing

As web based marketing options multiply, decisions must be made about which web marketing strategies to keep in-house or outsource to consultants. Here are some web marketing services that need consideration for outsourcing or keeping in-house. Whether web marketing strategy dictates the use of consultants or employees depends on a firm’s resources, goals, and expertise.

Leveraging PPC Advertising with a Long-Term Goal

PPC Advertising

One of pay-per-click (PPC) internet advertising’s greatest virtues is its accessibility. While the playing field of search engine optimization strategies is dominated by those who have invested time and money into their websites, PPC search engine marketing is a playing field that is totally even to all who take part, whether it is a new … [Read more…]