As you travel on the road to creating a successful blog, some terms and ideas may seem confusing and even mind-boggling. The reason for this is that blogging, like any skill or hobby, involves learning as you go. Some things are bound to seem mysterious and hard to fathom. For instance, marketing strategies and similar concepts can be overwhelming and confusing for someone who is entering the blogging sector for the first time. That is why successful bloggers are always proactive in their search for knowledge, and they are also more than happy to share everything they know with their readers and audience.
For example, I recently received a request from a dear blogging friend of mine asking if I could explain several related concepts. Both she and her readers are looking to better understand DoFollow, NoFollow, CommentLuv and KeywordLuv. Today I will tackle dofollow and nofollow links. Tomorrow I’ll explain CommentLuv and KeywordLuv, relating them back to today’s article.
DoFollow – What it is and what it means on the web.
You’ve all probably seen the HTML code that creates a link on a web or blog page. It usually looks something like this:
The above code would create a link that points to the Twitter homepage. Like this: Twitter.
If you click on the colored text, it takes you to a Twitter home page. But what does that have to do with dofollow? Here’s the short answer: A search engine, when it spiders a page, reads all the links on that page. And unless told otherwise, it will use the appearance of the link in calculations that will affect the ranking of the page that the link points to. In other words, your links on other pages can help boost your page rank and help get your pages a better position in the search engines.
That is why links on web pages or blogs with a higher page rank than your own are desirable places to write guest posts, leave comments and be mentioned. Their higher page ranking figures into the search engine calculations of the page ranking for the links they display on their pages. You want pages with a higher page rank to link back to you. But your page will benefit only if the site uses dofollow links.
On the other hand, nofollow links are the ones that contain the HTML attribute Rel=”nofollow” in their code, and these links to not contribute to your better placement in SERPs. Your blog will not receive any “link juice, ” and there will be no boost PageRank because the “nofollow” attribute simply tells the search engine to “forget about this, don’t count this.” These links were introduced to reduce spam, and to facilitate the indexing process of relevant sites, but “nofollow” links are still useful and helpful. When it comes to blogging, it’s all about building your presence and your authority, and if you develop enough trust – you will definitely expand your brand and your business.