In the quest to monetize a blog some bloggers go completely over-board and turn a successful blog into a desolate waste of space. They do this by replacing excellent posts with an over-abundance of pay per post content instead. There is nothing that will turn off readers faster than advertising copy that is trying to disguise itself as quality post content. So how can you make money blogging, maintain quality content and use pay per post services to your advantage?
Choose A Reputable Well Established Pay Per Post Service
There are lots of services out there that will give you the opportunity to write posts for money. The trick is to choose the most services and the ones that suit your situation best. Before you sign up and commit yourself to anything, check out their terms of service. Make yourself aware of their policies and payment methods to make certain that you qualify.
You can find a list of 10 services from Make Money Online: Make Money with Top 10 Pay Per Post Blogging Sites. This should get you started in your search for the best pay per post services for you and your blog.
Pay Per Post Articles – Quality And Relevance
Always apply the highest standards of quality to all your posts, including the pay per post articles. Make sure you choose relevant pay per post topics to ensure your readers the most benefit. Your pay per post articles should always be related in some way to your blogging topic or niche. Product and service reviews of any kind, will be better tolerated by your readers if they are a good fit with your blog category.
If you do these things and you do them well, your readers may find valuable products and services that they can actually use. It’s just common sense, if you have a food blog your readers won’t appreciate a pay per post article about a car. Apply high standards of quality and choose relevant pay per post topics to ensure your readers can find real value in your pay per post content.
Regular Posts Versus Pay Per Post – The 3:1 Ratio
Here’s the bottom line, if you want to keep your readers you must continue to provide an abundance of good quality content. I think that the 3:1 ratio is best. For every pay per post article you write, you should have 3 quality content posts as well. This means that 75% of your total posts will be real content. One in four posts that are promotional in nature will probably be well tolerated by your readers, especially if they are high quality and relevant. More than one in four may be pushing their patience and they may stop visiting.
If you just can’t live with the 3:1 ratio then perhaps you should consider starting a second blog or site. A shopping/review blog is all about providing information to consumers and are an excellent platform for writing paid posts. Some of these sites can be very profitable, but again do your homework and research what works and what doesn’t. Research and planning are essential to establishing any online enterprise. Look at successful review sites for examples of how they do it.
Full Disclosure Of Pay Per Post & Other Advertising Activity
In December of 2009, the new American FTC policy on blog disclosure went into effect. I’m not going to go into all the legal mumbo jumbo. I don’t care where you live or whether your country has a law relating to disclosure on the web or not. It doesn’t matter, you still need to have a disclosure policy in place.
It’s all about good ethical practices. Full disclosure will go a long way to protecting you from a legal standpoint and do a great deal to help bolster your trust factor. It’s good for your reputation and that of your blog to fully disclose about your monetization methods.