I have come to the concluscion, thanks to this article on Tech Crunch, that Blogs With Wings is a Mom-And-Pop blog. My blog is a grass roots kind of establishment. I’m not associated with any large government or business power structures. My blog and I are like the diner on the corner, a small time operation trying to compete in a fast food world.

Are you a Mom-And-Pop blogger? I hope so. Can Mom-And-Pop bloggers succeed in the new world order of blogging? Are we out-manned and out-gunned? Should we just fold up shop and allow the fast food mentality to reign supreme? I say “NO”. I agree with this article from Bloggers Blog that basically points out that we should not simply give up in the face of increased competition. What about you? Are you going to stay true to your roots?

The Grass Roots Origin of Blogging

Blogging began with the little people, the average guys and gals on the street. It was a heady feeling to find a platform that could carry our voices to a global audience. The average person who started blogging did so for many reasons, to champion a cause, to share information, to share themselves, to entertain and more. There were any number of motivations and there still are. But in the beginning making money wasn’t the biggest motivation. How things have changed.

Money Mongers And Big Business Jumped On Blogging

Blogging has quickly blossomed into big business. Schemes abound to produce blogs to attract readers to sites whose sole pupose is to rake in big bucks. Fueled by the almighty dollar and content that is not their own and possibly obtained by illegitimate means, these blogs dominate the search engines.

The Strength of the Mom-And-Pop Blogger

We Mom-And-Pop bloggers may not have the weight of the corporate world behind us, but we do have a lot to offer our readers. Our content, like a good home cooked meal, is handcrafted and home grown. Most everything we serve is original content. I think that the strength of Mom-And-Pop bloggers is their loving devotion to providing quality content that is unique and greatly diversified.

Should Mom-And-Pop Bloggers Just Give Up?

The question is: Can we, the Mom-And-Pop bloggers, thrive in the face of the corporate blogging evolution? Can we rise above the corporate blogs, the splogs (spam blogs), the blog scraper sites and sites filled with aggregated content not their own. I think we can. I think we have to.

What Do Blog Readers Want?

Let’s take a moment to consider what blog readers really want. Do they crave a fast food meal or a home cooked repast? I think it is the latter, after all real home cooked food is the most satisfiying of all. If we Mom-And-Pop bloggers continue to serve up content that is substantial, well-written, thoroughly researched, original and of the highest quality – then blog readers will stick with us.

The real struggle for us down home bloggers is to help that starving blog audience, that craves high quality conent to find us. And really, that’s what Blogs With Wings is all about. Helping Mom-And-Pop bloggers succeed. So stay tuned for the next installment here on BWW. We’re going to explore the power of linking to help us find both new readers and strengthen the position of other Mom-And-Pop blogs everywhere.